• CALabilities: Caleres’ Employee Resource Group for people with disabilities and their allies.
• Named President in July 2024.

• Founding member of CALabilities as Vice President in May 2023.
• Created ERG name and logo.
• Conceived concept and led Empathy Labs, an informal discussion space for people with disabilities and their allies to build connections and a sense of belonging. 

Awarded for overhauled the receipt of marketing materials process and implemented a new platform, allowing store teams to efficiently check tracking information, reference packing slips, and report missing and damages in their sign kits. The BTS19 Sign Kit Check-in saved $6,100.

“Caroline worked extremely hard to discover a new way to check in season sign kits. She did her research and found a great alternative and made it happen – all under a time crunch. This new process is intended to save time and money and overall be an easier experience for us at the office and for store associates. Core Value: Passion.”

– Melissa Lumley, Supervisor 

Selected to present "Mommy Takes Us to Quiet Time and Daddy Goes to Work" Children Making Sense of Familial Roles with fellow research team members.

Overview of Research Project:

• Communication skills begin development as a baby. As such, the way children communicate is important to know in order to use the most effective communication patterns with children. Currently, children communication is vastly under researched. A study by Miller-Day, Pezalla & Chesnut (2013) found that from 1997 to 2010, only 3.7% of all published articles in major communication journals focused on children. Furthermore, more insight into the communication processes of children is important to study in order to understand the communication process throughout life. This research begins to shed light on how children make sense of and communicate how they perceive familial roles.

• Selected to present #MyLillyStory social media campaign project at the 2016 Textile & Apparel Advisory Board. 
  • The challenge: Engage customers in a thoughtful way to increase brand awareness and customer loyalty for the Lilly Pulitzer brand through a social media campaign.
  • The solution: Publish customers' stories sharing their Lilly stories and pictures on social media, spreading the idea that the brand’s products are lasting, meaningful, and treasured. This strategy will also reinforce Lilly Pulitzer’s lifestyle brand mentality.

Also presented Target Case Study(see below).

• Issued by the Target Corporation. 
• Researched, created and presented an innovative strategy to attract multicultural shoppers to view Target as the best U.S. retailer to execute multicultural merchandising initiatives.  
• We chose to focus on the over one trillion buying power of Hispanics. Focused on the food department, this marketing strategy is cost effective and melds well with Hispanic culture. It also fits with new Target CEO Brian Cornell’s approach to revitalize the Target brand.
• Presented project at the 2016 Textile & Apparel Advisory Board Showcase.