Work Experience

VICE PRESIDENT

March 2025 - Present

Kennard Industries is a B2B supplier & manufacturer of flexible vinyl grommets and Vibrapod® products. Vibrapods are a vibration isolation component utilized with audio/visual equipment, particularly in the high fidelity (hifi) community.

 

SR. SPECIALIST 

VISUAL MERCHANDISING OPERATIONS

September 2020 - January 2025

Caleres is a global footwear company with a diverse portfolio of brands including Famous Footwear, Sam Edelman, Naturalizer, Allen Edmonds, Vionic, and more. Famous Footwear has over 800 locations in the United States and Canada.

 
  • Collaborated cross-functionally to translate company objectives and marketing strategies into compelling in-store experiences, ensuring stores achieved or exceeded performance goals.
  • Assisted with procurement, planning, & operations for visual merchandising roll outs and ad hoc initiatives.
  • Championed visual merchandising standards during the store planning process, ensuring an optimal store layout and consistent in-store experience. Supported all OCRR stores through fixture and signage orders, and field marketing efforts.
  • Monitored field and OCRR marketing promotion efforts through Power BI and analyzed campaign performance. Offered insights & recommendations to optimize results.
  • Generated store barcodes through internal platform and online promo codes through Sitecore. Tested barcode functionality through BeyondTrust (formerly Bomgar).
 

SPECIALIST 

VISUAL MERCHANDISING OPERATIONS

October 2017 - September 2020

Caleres is a global footwear company with a diverse portfolio of brands including Famous Footwear, Sam Edelman, Naturalizer, Allen Edmonds, Vionic, and more. Famous Footwear has over 800 locations in the United States and Canada.

 
  • Streamlined OCRR visual & marketing processes by utilizing data-based reasoning and insight from field teams, ultimately creating a positive impact on the in-store customer experience and ensuring alignment with overall brand messaging.
  • Maintained organizational systems such as a large Visual Operations database, detailing granular store data.
  • Analyzed stock signage usage and provided insight on signage design, packaging, and printing to optimize in-store marketing strategies and identify cost saving opportunities.
  • Composed clear and concise communication as well as directives for 900+ stores utilizing Adobe InDesign. Scheduled and posted content using Famous Footwear’s CMS intranet site platform Unily.
  • Spearheaded fleet-wide store photo surveys. Provided insight on visual execution from those surveys, enhancing retail merchandising standards across the company.
  • Partnered with field leadership to ensure  stores had the materials to seamlessly execute visual standards, maintain a consistent in-store experiences, and elevate the overall customer experience to increase sales.

RESEARCH & ANALYTICS INTERN

September 2016 - January 2017

FleishmanHillard is one of the largest PR agencies in the world, known for developing creative and strategic communications for brand and reputation management, corporate and consumer marketing.

 
  • Expanded research insights in a white paper for a confidential client and presented my research findings to an internal team in charge of preparing for a new RFP.
  • Monitored media for a Fortune 200 company and sent out daily media alerts as well as special coverage reports to internal staff.
  • Assisted in qualitative and quantitative primary research efforts such as in-depth interviews, focus groups and online surveys.
  • Wrote and edited research reports, detailing insights that helped expand communication strategies and measure the effectiveness of current communications for multiple clients.
  • Conducted secondary research to aid in the development of traditional and digital campaigns. Utilized marketing research databases such as eMarketer, Forrester, Nielson, and CEB Iconoculture.

ACCOUNT COORDINATOR

May 2016 - August 2016

Named St. Louis’s Best Marketing Firm Nine Years in a Row, Think Tank PR + Marketing is  an award-winning marketing and advertising agency that strives to deliver exceptional results by implementing the extraordinary. 

 
  • Devised a theoretical social media campaign proposal for a client including research, analysis, a social media content calendar, and measurement goals. Pitched the idea to the PR Think Tank team.
  • Produced social media content for multiple platforms (i.e. Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google+ for 30+ clients.
  • Brainstormed new advertising and promotion ideas for clients.
  • Explored new ideas for pitches including social media campaigns, social media content, and new clients that spanned across multiple industries.

SALES ASSOCIATE

2013 - 2020

 
  • Greeted and identified needs of customers through open-ended conversation; displayed appropriate products and their features; recommended additional products to increase revenue and conversion rates.
  • Attained high customer service ratings given by customers through assisting customers, utilizing team selling, and having an extensive product knowledge, including discontinued products.
  • Highlighted promotions to achieve sales goals, increase units per transaction, and average dollar sales.
  • Organized store displays to enhance product visibility and maintain visual merchandising standards.